निर्विषेणापि सर्पेण

Chanakya Niti

निर्विषेणापि सर्पेण कर्तव्या महती फणा । विषमस्तु न चाप्यस्तु फणाटोपो भयंकरः ॥

निर्विषेणwithout poison
सर्पेणby the snake
महतीlarge
फणाhood
कर्तव्याshould be raised
विषम्poison
फणाटोपःhood expansion
भयंकरःfearsome

Even a non-poisonous snake should raise its hood fully. Whether or not it actually holds poison, the fearsome display is itself enough to strike terror.

appearancestrategysnakedisplay of power

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